What we do


Our Approach

rootEd Alliance bridges helping rural students achieve career success and strengthening America’s skilled workforce through dedicated advising in high schools and close collaboration with employers. 

  • Our Dedicated Advising Model

    rootEd advisors work one-on-one with high school seniors to help them explore careers, find the right college or technical training programs, complete applications, and access financial aid, whether a student is pursuing community college, a four-year university, technical training, an apprenticeship, or military service.

  • Working with Employers

    rootEd partners with more than 1,500 national and local businesses to connect students with career pathways that align with high-wage, high-demand industries in their communities. These partnerships give students direct insight into opportunities, including those close to home, and the skills required to prepare for those careers.

Insights on Advancing Economic Mobility for Rural Youth

rootEd Alliance and Heartland Forward convened cross-sector leaders to highlight promising approaches, identify the key structural barriers that persist, and lay the groundwork for a shared agenda to expand economic mobility for rural youth.