Every RURAL student should Graduate high school on A Path to achieve career success And economic stability.


What We Do

rootEd places dedicated college and career advisors in rural high schools to work with all students to define and plan their futures, whether through a college degree, career training, or military service.


The Challenge We’re Addressing

Rural students are at a disadvantage when it comes to preparing for life after high school.

of jobs in the U.S.
require education
beyond high school

84%

29%

of rural americans aged
18-24 are enrolled in college,
compared to 42% of all
americans in this range


408 to 1

student-to-counselor
ratio across U.S.
schools


A third of U.S. high school students attend rural schools — yet only 7% of philanthropic giving in the country is going towards rural areas.


Our Impact

Our advisors make a demonstrable difference helping students plan for their lives after high school, and our approach serves as a model college and career advising program for high schools across the country.


1/4

of college-bound students enrolled
because of rooted advisors


13%

increase in postsecondary enrollment
in rooted schools vs 0% increase nationwide

For [my wife] Teresa and me, it’s all about helping the next generation to achieve their American Dream. Whether it’s going to college, joining the military, earning a credential, or going directly into the workforce, we want to make sure they have the tools to succeed, and rootEd Alliance helps us do just that.

— Missouri Governor Michael Parson