Our Dedicated Advising Model
Working With Students
rootEd advisors work one-on-one with rural high school seniors to help them explore careers, find the right college or technical training programs, complete applications, and access financial aid, whether a student is pursuing community college, a four-year university, technical training, an apprenticeship, or military service.
Working alongside school counselors, rootEd advisors are there for their students every step of the way to ensure they graduate with a clear plan for career success.
With our first-of-its-kind rural advising training program, rootEd advisors enter each school year equipped with proven best practices and ready to support students from day one. Our robust data system helps advisors stay on top of key deadlines and deliver targeted guidance, ensuring every student stays on track.
How RootEd Advisors Support Students
Match students with career opportunities through internships, job shadowing, training programs, and part-time work experience.
Help students apply to best-fit college, career training, and apprenticeships with application support and interview prep.
Help students identify and apply for financial resources, including scholarships and financial aid application support
Support the transition to college and career by helping navigate housing, transportation, and other logistics
Nearly 70% of rootEd students feel that their future will be stronger because of their advisor
"Working with my advisor made me feel like I could do the things I didn’t think I could do. My path was entirely changed by my advisor."
— Mason Sutton, Arcadia Valley High School graduate
rootEd Advisor Spotlights
Normalinda Vera, Port Isabel Early College High School, Texas
Kristy Jones, Carl Junction High School, Missouri with Missouri Governor Mike Kehoe and rootEd Alliance founder Byron Trott
3 Questions with rootEd’s Advisors of the Year
This year, rootEd recognized Normalinda Vera as Texas Advisor of the Year and Kristy Jones as Missouri Advisor of the Year. Below, they share their experiences advising rural students on their college and career opportunities and their connections to rural employment partners and communities.
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NV: I’d previously spent 15 years in higher education in enrollment, working across recruitment, admissions, and financial aid, and during that time I saw how much students needed one-on-one help with postsecondary planning. Too many students arrive on campus unprepared without a solid understanding of their options, financial aid, or what they wanted to study. I realized students need help navigating these decisions and opportunities well before they graduate from high school.
KJ: I spent 15 years as a high school counselor at Carl Junction but the reality is, counselors are often overloaded with so many responsibilities that there isn’t enough time to give that kind of focused guidance to every student. rootEd allows me to give students the dedicated time and support I always wished I could provide as a counselor. When I learned about rootEd, it immediately resonated with me because it fills that gap.
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NV: Because we live in a small community, opportunities can feel limited, and it is important to help students see beyond what’s right in front of them. I work to connect them with local workforce programs, job shadow experiences, trade and technical school options, and visits from local organizations. I help them explore careers they may not have considered and guide them in creating actionable steps toward those paths. We’ve also seen great outcomes from our on-campus certification programs, including welding, hospitality, and law enforcement, which give students hands-on experience, and our partners can help ensure they can put those skills to work locally. For example, our welding certification program has opened doors for students to step directly into high-paying jobs at the Port of Brownsville and LNG companies. Some graduates are already earning $45–$65 an hour straight out of high school.
KJ: I start with intentional, one-on-one conversations with students about their strengths, skills, and long-term goals, and work with them to identify their ideal careers and then find opportunities for them to job shadow in those fields. I also invite the Joplin Job Center to visit our school twice each year for individual appointments with seniors who are workforce-bound. During those appointments, seniors have their résumés reviewed, set up appointments for job searches, and practice job interview questions. These experiences help students confirm their interests, gain insight into the skills required, and make valuable connections in our local community.
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NV: I love the strong sense of connection and support from living and working in a rural community. What makes rootEd powerful in small rural communities like ours is that word of mouth travels fast. Parents talk to other parents, local employers – some of whom are parents – engage our students in internships, and younger siblings follow in their brothers’ and sisters’ footsteps. Each success story fuels the next.
KJ: Growing up here, I experienced firsthand the pride people take in their town and the value of close relationships, which carries over into our schools. By providing these connections and resources, I help students overcome barriers that might otherwise limit their postsecondary options and ensure they know that a successful future is achievable, even from a rural town like ours.
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Do you have a story you’d like to share about rootEd’s impact on rural students or communities?